Being a "softy" really packs a punch

Even if you are unsure of your future career path, there are a set of skills you can work on to increase the chances of a good start to that career. These are known as soft skills and they relate to interpersonal communication. The name "soft skills" is quite deceiving as these skills carry a lot of weight. Within the competitive internship/ job market that many will face in the upcoming months, these soft skills could be the

Focusing Your Career Exploration

This past semester I took Principles of Marketing and the key takeaways for me were the concepts of market segmentation and targeting. Segmentation refers to observing a population of people then breaking it into smaller groups based on differing characteristics. Once the marketers have divided the group into segments, their next step is to choose a segment to serve based on a company’s resources and strengths, i.e. targeting.  We could all learn a great lesson from the marketers.  The aforementioned concepts provide a great strategy for approaching career explorations: assess the options then choose the one that is most aligned with your skill set and personality.